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A sales kit for presenting Jaguar After Sales Services.
project year : 2004
Tags: 2004, Portfolio, Printing, Visual Identity
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Jaguar Service is hard to find at times. Thanks so much for your research and your article.
Promotion needs to concentrate on the unique selling point / differentiator of the product you are selling, so this would be promotion through media (the choice of which depends on place – ie internet, leaflets, direct sales force, tv etc etc) with a strong emphasis on the reliability, durability and quality of the desk drawer slide – heavily focussing on the life of the product compared to cheaper ones; a ‘lifespan’ comparison could show the cheaper one to be a false economy both in cost and effort of replacement, so this could communicate it quite well.Hope this helps
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