Alfred Dunhill has opened a ‘momentary installation’ in a red brick corner of New York’s Meatpacking District.
Open for one week only, the seven-day installation coincides neatly with New York Fashion Week.
Housing the entirety of Alfred Dunhill’s 2010-11 collection, visitors are also able to purchase a series of limited edition dunhill items.
Sold as a ‘presence that reflects the spirit and essence of the brand’, the installation is an interesting take on the pop-up mould.
The temporary space has been erected, like a ghostly apparition of the original London building, illuminated within a New York warehouse.