Coca-Cola unveils a brand new visual identity! With a brand-new logo design centered around the concept of “embrace” and paired with the new advertising slogan “Real Magic,” Coca-Cola has released the most stylistically diverse advertising visuals in the brand’s history.
Coca-Cola has launched a new logo specifically for advertising visuals, designed by the British design studio Wieden+Kennedy. The original wavy Coca-Cola logo has been restructured to form an inward-embracing shape! For this promotional campaign, Coca-Cola has also released a series of posters and visual designs.
