McDonald’s Wants Drivers to Keep Their Minds on the Road and off Its Food.
The campaign from Nord DDB Oslo includes an online film and print work.
Watch out for the “fries” on the road! McDonald’s Norway’s creative advertising visual that connects to yellow road dividers.
Talking on the phone while driving easily distracts drivers and poses risks to road safety. By the same logic, texting, video calling, live streaming, or even eating while driving are equally unsafe! McDonald’s Norway recently launched a visual advertising campaign titled “Eyes on the Fries,” which urges all drive-thru customers to remember to take their eyes off the fries in the bag—and focus more on the “fries” on the road, namely the yellow road dividers!
