In a category where all food and ingredients look the same, McDonald’s called upon their most iconic asset ‘The Golden Arches’ and systemized it to create a visual language that depicts their products and ingredients. via via Related Posts From Dusk Till Dawn – Popular Japanese photographers showcase the vitality of Tokyo’s streets As A Forever Source Of Beauty – British Vogue Bridging Life and Design in 15 Pantone Color Matches Dreamy Photograph Manipulation Looks Like Scenes From a Fairy Tale PrevNext
