This graphic series has represented ISSEY MIYAKE’s brand PLEATS PLEASE since 2005. Like many of ISSEY MIYAKE’s work, PLEATS PLEASE is based on innovative technology. Imagining how to best express its lightness, playfulness, and beauty, we realized that the brand’s essence it’s about a material which holds limitless possibilities: like paint or clay, it can express anything. With that in mind, we’ve embarked on creating the graphics by trial and error, setting different themes each year. These graphics are exhibited in large format at  ISSEY MIYAKE stores worldwide, used on shopping bags, etc.

AD: Taku Satoh
D: Shingo Noma
P: Koji Udo

via TSDO